One of the first things a small business owner does is put up a company website. They engage a designer or a design firm and the next thing they know, they’ve spent more money than planned, the website isn’t complete and the designer isn’t going to release the site until the bill is paid in full! Now the business owner is stuck. He doesn’t have a functional website and he’s out of funds. What’s worse is that all of this could have been avoided with a little planning.
You can keep money in your pocket and have the website your business needs if you will do the following:
1) Before talking with a designer or optimization firm, define the role of the website in your business strategy and the results you expect. These impact the cost. What role does your website play in your business:
- Glorified yellow pages ad?
- Marketing?
- Sales?
- Creating community?
2) Establish a budget for the project. What do you expect to spend? Understand that the more functionality you expect or need, including optimization, the more expensive the site becomes. Most designers will work to deliver maximum functionality while staying within your budget.
3) Interview several designers and their client references. If their references are not getting the results they expected, walk away from that designer.
4) Clearly communicate your design requirements and market strategy to the designer. If you leave your site to the designer’s imagination, you will spend a lot of money and not get what you expect.
5) Establish a process for managing change. Once you and the designer agree to the specifications and cost, the designer expects that you will not alter them very much. Each change from the initial specs will cost extra to implement. If changes are needed:
- Establish a process within your business for submitting and approving changes to the site.
- Request a quote for the change from the designer.
- Impress upon the designer that changes will not be made without approval from a person you designate. This is important particularly if you have several people involved in the design.
- Agree with the designer on the cost of the change.
It is easy to get caught up in the excitement of launching a website with your business. A little planning will go a long way to preserving precious capital.
Wishing you safe passage through the I.T. Minefield!
__________________________________
This topic is discussed in greater detail in Navigating the I.T. Minefield: Straight Talk for the Small Enterprise. To purchase your copy, please visit http://bit.ly/SNL4W.
Leslie Knight is a small business consultant with over 20 years of experience in Information Technology management in Fortune 500 companies. She applies her experience in Corporate America saving them millions to smaller entrepreneurial enterprises. She is also the author of Navigating the I.T. Minefield.
